A mirror for your attention

See why you open your apps.

Before you open Instagram, X, or YouTube, Impulse Mirror asks why. It never blocks you and never judges. It just helps you notice, then shows your patterns back to you.

Coming soon to the App Store · on-device, no account.

Ask why, in the moment
Then carry on. Never a gate

Everything happens on your phone.

A mirror for noticing. No blocking, no shame, no cloud.

The reflection

One question when you reach for an app: why? Answer in your own words, type it or speak it, or skip. Never a gate.

The mirror

Reaches per day, the hours you reach most, and your own recent words. Your patterns, in plain black and white.

Your own words

No categories, no buttons to pick from. The reason is whatever you say it is, kept exactly as you said it.

Journal

Every reflection you wrote for an app, kept with that app's mirror. Transcribed on-device, never uploaded, audio deleted after.

Your week, mirrored
Coming soon

A private wrapped-style review every week: an essay, your top app, your peak hour, one of your own lines, an archetype.

Pause

A meeting, a screen share, a holiday: pause reflections for an hour or a day. Reaches still count, honestly.

Private by design

Your data lives on your device. No account, no analytics profile, and we never receive what you write. One switch locks it all behind Face ID.

How it works

Three steps. The whole loop takes a few seconds and gets out of your way.

Step 1
Pause

You go to open an app. A Shortcuts automation quietly launches Impulse Mirror first. No banner, no delay.

Step 2
Reflect

It asks a single question: why are you reaching for this? Say it in your own words, or skip. Then carry on. You're never blocked.

Step 3
Mirror

Every reach is counted on your device and reflected back as trends, so you can see your real patterns over time.

You don't just collect data. You get reflected.

Every reflection feeds a mirror that shows your real patterns back, in plain black and white, no judgment attached.

Your reaches, day by day

A two-week view of how often you reached, and the hours of the day it happens most. Your real rhythm, not a guess.

Your own words, played back

The reasons you gave, in your words, right under the numbers. “I usually reach for Instagram because...” and you finish that sentence.

Voice & text reflections

Speak or write in the moment. Transcribed on-device, audio deleted after, never uploaded.

Your week, mirrored
Coming soon

A private weekly review: an essay about your week, your top app, your peak hour, and an archetype, written by AI straight from your device, never through our servers.

Three promises

Non-blocking

No timers, no lockouts, no friction for friction's sake. You always get to do what you came to do.

Non-judgmental

There's no goal to get you off your phone. The only goal is awareness of what you're actually doing.

Private

What you write stays on your device. No account, no profile, nothing that tracks you across the web. Your attention is nobody's business but yours.

Questions

No. Nothing is ever locked or delayed. The reflection screen appears, you answer or skip, and you go straight into the app you reached for. Skip is always one tap.